{"id":10544,"date":"2020-06-23T10:19:12","date_gmt":"2020-06-23T08:19:12","guid":{"rendered":"https:\/\/www.sosav.fr\/blog\/?p=10544"},"modified":"2020-06-23T10:19:12","modified_gmt":"2020-06-23T08:19:12","slug":"ventes-de-smartphones-2020-quelle-marque-sen-sort-le-mieux","status":"publish","type":"post","link":"https:\/\/sosav.fr\/blog\/actu\/ventes-de-smartphones-2020-quelle-marque-sen-sort-le-mieux.html","title":{"rendered":"Ventes de smartphones 2020 : quelle marque s&rsquo;en sort le mieux ?"},"content":{"rendered":"<p>Avec la crise du coronavirus, le <a href=\"https:\/\/www.sosav.fr\/blog\/actu\/covid-19-et-la-baisse-de-ventes-de-telephone.html\">march\u00e9 du smartphone en a pris un coup<\/a> ! Les firmes du t\u00e9l\u00e9phone ont <strong>diminu\u00e9 en chiffre d&rsquo;affaire<\/strong> durant le premier trimestre 2020. M\u00eame si cela tend \u00e0 reprendre, ils n&rsquo;ont pas r\u00e9ussi \u00e0 faire le chiffre qui aurait d\u00fb \u00eatre atteint. Mais quelle marque de t\u00e9l\u00e9phone a r\u00e9ussi \u00e0 vendre le plus ? Qui est le moins atteint par la crise du covid-19 ?<\/p>\n<p><!--more--><\/p>\n<h2><span style=\"color: #91be21;\">La course des marques smartphones<br \/>\n<\/span><\/h2>\n<p>Tout d&rsquo;abord, les entreprises chinoises ont vu leurs ventes baisser en premier, ce qui est normal \u00e9tant donn\u00e9 qu&rsquo;ils \u00e9taient les premiers touch\u00e9s par le coronavirus. Puis ensuite, le reste du monde a suivi peu de temps apr\u00e8s. Il semblerait que le nombre de smartphone vendus ce premier trimestre 2020 ait<strong> baiss\u00e9 de 20,2%<\/strong> par rapport aux autres ann\u00e9es, ce qui n&rsquo;est pas une surprise \u00e9tant donn\u00e9 les \u00e9v\u00e8nements. Les trois premi\u00e8res marques toujours au top sont : <strong>Samsung, Huawei et Apple<\/strong>. Suivis par Xiaomi et Oppo. Samsung est toujours devant Apple, malgr\u00e9 le fait que le smartphone le plus vendu soit l&rsquo;iPhone 11. Huawei est celui qui a vu son chiffre d&rsquo;affaire d\u00e9gringol\u00e9 avec 27% de ventes en moins, cependant il reste toujours dans le top 3 ! Enfin, m\u00eame si Xiaomi n&rsquo;est pas dans les trois premiers, cela ne signifie pas que son chiffre d&rsquo;affaire a diminu\u00e9, il a plut\u00f4t progress\u00e9 de 1.4% ! En effet, ils ont suivi une strat\u00e9gie sur la distribution en ligne de ses produits. Mais Oppo, lui, a \u00e9t\u00e9 d\u00e9savantag\u00e9 avec une baisse de 19% avec sa strat\u00e9gie offline.<\/p>\n<p>Les marques ne se font pas la guerre seulement sur le march\u00e9 du t\u00e9l\u00e9phone : les <a href=\"https:\/\/www.sosav.fr\/blog\/actu\/ventes-de-montres-connectees-la-guerre-entre-apple-et-huawei.html\">montres connect\u00e9es<\/a> \u00e9galement sont concern\u00e9es ! Pensez-vous que cela est normal ? Est-ce que ce ph\u00e9nom\u00e8ne va mettre du temps \u00e0 reprendre, ou bien les gens se sont tourn\u00e9s vers une consommation plus raisonnable ? Et vous, allez-vous acheter un nouveau t\u00e9l\u00e9phone, ou opter pour la <a href=\"https:\/\/www.sosav.fr\/guides\/\">r\u00e9paration<\/a> ? Dites-nous tout !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec la crise du coronavirus, le march\u00e9 du smartphone en a pris un coup ! Les firmes du t\u00e9l\u00e9phone ont diminu\u00e9 en chiffre d&rsquo;affaire durant [&#8230;]<\/p>\n","protected":false},"author":19,"featured_media":10560,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[345],"tags":[2801,9076,9092,9072,9068,9084,9088,9080,9064,9036,9008],"class_list":["post-10544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu","tag-baisse-vente-iphone","tag-baisse-vente-portable","tag-baisse-vente-samsung","tag-baisse-vente-smartphone","tag-baisse-vente-telephone","tag-chiffre-daffaire-portable","tag-chiffre-daffaire-smartphone","tag-chiffre-daffaire-telephone","tag-crise-coronavirus-smartphone","tag-marche-du-telephone","tag-vente-smartphone"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ventes de smartphones 2020 : quelle marque s&#039;en sort le mieux ? - Blog SOSav<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sosav.fr\/blog\/actu\/ventes-de-smartphones-2020-quelle-marque-sen-sort-le-mieux.html\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ventes de smartphones 2020 : quelle marque s&#039;en sort le mieux ? - Blog SOSav\" \/>\n<meta property=\"og:description\" content=\"Avec la crise du coronavirus, le march\u00e9 du smartphone en a pris un coup ! 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